Comments on: Della: A Missed Opportunity

By: Business Market

Business Market — Mon, 25 May 2009 02:20:22 +0000

A portion of della Q profits are lent to Vietnamese women entrepreneurs who are interested in starting their own business. Business Market

By: kevrichard

kevrichard — Mon, 25 May 2009 00:44:36 +0000

I agree for a company that is normally pretty savvy it was really unfortunate that they got Della wrong. As for the blog, looking to get something together in the next few weeks. Stay tuned!

By: malcolmb

malcolmb — Mon, 25 May 2009 00:30:17 +0000

Nice Kev. It’s true that it was much too late in the game for Dell to try and come out with a strategy like this without there already being a large population of the online women audience with a thing or two to say about it.

That’s a good point in that instead of trying to create a whole artificial campaign about what they think women want from their computers, they could have gone a lot further by getting notable women, already successful in the tech industry, and just as they do with Digital Nomads, made Della a place for women in computer to blog and share relevant and really interesting resources.

It’s actually funny even that they tried such a simple tactic, when they’ve already DONE Digital Nomads, and the same sort of community experience could have translated over EASILY to the women segment.

(Hurry up on getting your own blog/domain!)