Comments on: Is There Still Room For Corporate Communications? http://kevrichard.com/2009/10/is-there-still-room-for-corporate-communications/ Technology and Digital Communications Sat, 12 Dec 2015 17:39:09 +0000 hourly 1 http://wordpress.org/?v=4.1.1 By: Amy http://kevrichard.com/2009/10/is-there-still-room-for-corporate-communications/comment-page-1/#comment-117 Fri, 23 Apr 2010 10:25:22 +0000 http://kevrichard.com/?p=706#comment-117 Thanks for the comment 40deuce. I agree that making writing your own is really important, I’ve tried altering my style to match with someone else’s and it ended up coming off as fake and insincere because it wasn’t me.

]]> By: Kevin Richard http://kevrichard.com/2009/10/is-there-still-room-for-corporate-communications/comment-page-1/#comment-66 Mon, 19 Oct 2009 05:56:23 +0000 http://kevrichard.com/?p=706#comment-66 Well said! I agree that there could be some changes made and it does need to be made from the top down. I'm curious how big of a role financial market regulations play a role though in upper management being very cautious with what they say?

]]> By: Jeremy Campbell http://kevrichard.com/2009/10/is-there-still-room-for-corporate-communications/comment-page-1/#comment-65 Mon, 19 Oct 2009 05:42:21 +0000 http://kevrichard.com/?p=706#comment-65 I have adjusted my writing over time as well to make it sound like I'm speaking to someone rather than pushing out words to my audiences.

Conversational tone style of writing is much easier to read, is more memorable, and I feel more connected to the content as a result.

I don't think we will see corporate press releases change tomorrow, but the curve jumping, mission critical type of words should stay in more executive's heads rather than be posted as text in important news documents.

]]> By: Kevin Richard http://kevrichard.com/2009/10/is-there-still-room-for-corporate-communications/comment-page-1/#comment-64 Mon, 19 Oct 2009 05:40:09 +0000 http://kevrichard.com/?p=706#comment-64 Thanks for the comment 40deuce. I agree that making writing your own is really important, I've tried altering my style to match with someone else's and it ended up coming off as fake and insincere because it wasn't me.

]]> By: 40deuce http://kevrichard.com/2009/10/is-there-still-room-for-corporate-communications/comment-page-1/#comment-63 Mon, 19 Oct 2009 05:30:09 +0000 http://kevrichard.com/?p=706#comment-63 Nice post Kev. I know the feeling.
It took me 4 years of university to learn how to write proper academic style, only to then decided to get into PR and have to unlearn everything for the PR writing style. It can be a bit confusing.
I think that a hybrid of formal and unformal is the way to go these days. Of course, it also depends on what you're actually writing for and about.
For instance, in your blog here, it's a kind of informal style, as the medium allows and almost asks for it. However, if you were writing a business plan you'd want it to be much more formal in the writing, but depending on who it's for, you may not want it to be too formal.
I think the best thing to do is feel out why and who you are writing for, and then just go with a way that makes you feel comfortable. People can tell if the writing came naturally or didn't, and I think if you felt comfortable with the way you wrote people will get that feeling as they read it.

]]> By: Jeremy Campbell http://kevrichard.com/2009/10/is-there-still-room-for-corporate-communications/comment-page-1/#comment-59 Mon, 19 Oct 2009 01:42:21 +0000 http://kevrichard.com/?p=706#comment-59 I have adjusted my writing over time as well to make it sound like I'm speaking to someone rather than pushing out words to my audiences.

Conversational tone style of writing is much easier to read, is more memorable, and I feel more connected to the content as a result.

I don't think we will see corporate press releases change tomorrow, but the curve jumping, mission critical type of words should stay in more executive's heads rather than be posted as text in important news documents.

]]> By: Kevin Richard http://kevrichard.com/2009/10/is-there-still-room-for-corporate-communications/comment-page-1/#comment-58 Mon, 19 Oct 2009 01:40:09 +0000 http://kevrichard.com/?p=706#comment-58 Thanks for the comment 40deuce. I agree that making writing your own is really important, I've tried altering my style to match with someone else's and it ended up coming off as fake and insincere because it wasn't me.

]]> By: 40deuce http://kevrichard.com/2009/10/is-there-still-room-for-corporate-communications/comment-page-1/#comment-57 Mon, 19 Oct 2009 01:30:09 +0000 http://kevrichard.com/?p=706#comment-57 Nice post Kev. I know the feeling.
It took me 4 years of university to learn how to write proper academic style, only to then decided to get into PR and have to unlearn everything for the PR writing style. It can be a bit confusing.
I think that a hybrid of formal and unformal is the way to go these days. Of course, it also depends on what you're actually writing for and about.
For instance, in your blog here, it's a kind of informal style, as the medium allows and almost asks for it. However, if you were writing a business plan you'd want it to be much more formal in the writing, but depending on who it's for, you may not want it to be too formal.
I think the best thing to do is feel out why and who you are writing for, and then just go with a way that makes you feel comfortable. People can tell if the writing came naturally or didn't, and I think if you felt comfortable with the way you wrote people will get that feeling as they read it.

]]> By: Kevin Richard http://kevrichard.com/2009/10/is-there-still-room-for-corporate-communications/comment-page-1/#comment-61 Mon, 19 Oct 2009 00:56:23 +0000 http://kevrichard.com/?p=706#comment-61 Well said! I agree that there could be some changes made and it does need to be made from the top down. I’m curious how big of a role financial market regulations play though in upper management being very cautious with what they say?

]]> By: Tweets that mention Is There Still Room For Business Writing? | kevrichard -- Topsy.com http://kevrichard.com/2009/10/is-there-still-room-for-corporate-communications/comment-page-1/#comment-56 Mon, 19 Oct 2009 00:23:34 +0000 http://kevrichard.com/?p=706#comment-56 […] This post was mentioned on Twitter by Kevin Richard, JeremyCampbell. JeremyCampbell said: Retweeting @kevrichard Is There Still Room For Corporate Communications? http://bit.ly/3mncZl […]

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