I’ve taken some pictures  of the materials and events they had going on today, overall I had to say it was pretty cool from what I could see, though I don’t necessarily know if it will get the results they want (perhaps more people will view it  at night?) . Edge 102.1 was there broadcasting the contest going on  which was where contestants  had their hand on a Budweiser plane, whomever outlasts the rest  wins a Budweiser trip to the Superbowl.

Then they had the Budweiser beauties I guess you can say, they were there to get people to sign up for the flat screen tv contest and encourage people to use the football simulator.  The heat pylons where a nice touch as well, but no samples what gives! Overall  it was pretty interactive and eye catching  one day promotion . 

Have any  Questions/Comments? Contact me at kevin.richard@ryerson.ca or send me a twitter message.

Rather than take something proven and established , Red Bull has partnered with  a host city ( locations included Helsinki, Stockholm, Moscow and  Quebec City since 2006) combined popular aspects of hockey and luge and created an event that they take they can take  full credit for.  Risky business, but obviously for Red Bull this works as this event has been going world wide since 2000.

This isn’t the first event Red Bull has hosted and created as they’ve been involved as well with the creation of FlugTag USA  ( home made gliders going over a cliff competing for the farthest distance, amazing!) . Overall I’m really excited for Crashed Ice to come around and thought this was a  great case of  a  brand promoting itself. You can check out the Crashed Ice Website here  or check out the the Youtube clip I’ve included . Crashed Ice is going to be occuring on Jan. 24th on TSN for those of you who want to watch it for yourself….. my goal is  to go and see it live in 2010!

Questions/Comments?: contact me at kevin.richard@ryerson.ca or send me a twitter message.