I just finished reading POW! Right Between The Eyes! by Andy Nulman a book I had registered to recieve for free a few months back (and it was well worth the effort!). Having the time now to sit down and read the book I have to say I’m surprised I don’t think about the power of surprise more often but also notice that “DUH!” its so obvious  some of the companies I’ve always been a fan of use surprise and IT WORKS!

As for the book itself, its not a stuffy business book presenting you with a lot of institutionalized information but its also not completely dumbed down. Andy Nulman builds a strong business case for the use of surprise tactics  in organizations drawing from his own personal experience in the many companies he’s worked with( Just for Laughs, Airborne Entertainment etc)  but also drawing from real world examples from something as small as exceptional service delivery to full marketing campaigns. Best of all he doesn’t leave it at that, he leaves the reader with thought processes and differerent tactics ( very tempted to try time bombing)  that anyone with a bit of creativity can put into practice.

Overall very enjoyable book, worth every penny I spent ( ie: $0! Go and get the book anyways!) . After spending the last 3 months with my nose in very theoretical and cut and dry textbooks  it was a great mental break that actually got my mind going and has me seeking out ideas. Thanks Mr.Nulman for sending me out a copy of your book , expect me to contact you sometime in the near future

Have any Questions/Comments? Contact me at kevin.richard@ryerson.ca or send me a twitter message.

Andy Nulman, I WANT YOUR BOOK  Pow Right Between the Eyes ! (Kevin Richard Unit 3  350 Huron St. , Toronto Ontario M5S 2G3) 

I feel really bad for doing this after listening and reading about how there can be a loss of credibility when taking materials from outside corporations/interests on  Six Pixels of Separation  but I’m also an avid reader and as marketing is my area of interest its kind of hard to pass this up. 

So Blog post for a book….not a bad deal.  If its any good I’ll write a follow up post, if not it this will never be mentioned again. I guess I’ll rebuild my legitimacy through puting up a good blog post very soon!