Mike Bisogno and his Buddy C/O Iamastuffanimal.com

You now can never have to sleep or do anything else alone. You can do it with yourself!   You could sort of say that its been done before with cheezy sites where you can send in a picture and you get a Barbie or porcelain doll that generically resembles yourself but I think this is much more cooler! These guys take into account your personality , facial features and even let you choose how your mini-me is dressed and recreate you (or your alter ego ) in this funny cartoon form. To make sure I’m not the only person who thought this was a cool product I checked out their Facebook Fan Page it seems I’m not alone! They have a decent sized community going.

So beyond me being a big geek about this product  why am I mentioning it? Why do I feel that a toy is worth a blog post outside of being cool? Well its a product that can be so easily talked about and I think thats such a great attribute for a startup or any other sort of company to keep in mind. So often companies just present a product without thought about how it can be more interesting and have more value than its obvious qualities. What Iamastuffedanimal.com does is takes a basic product of a toy and makes it a piece for discussion.  So in keeping this blog short and unrambly , products are much more interesting and easy to sell when they can be talked about. ( Or in true Reddit fashion TL;DR People talk about cool products. Find a way to make your product cool!)

Do you have feedback? Feel free to reach me at @kevrichard or kevin@kevrichard.com