I’ve taken some pictures  of the materials and events they had going on today, overall I had to say it was pretty cool from what I could see, though I don’t necessarily know if it will get the results they want (perhaps more people will view it  at night?) . Edge 102.1 was there broadcasting the contest going on  which was where contestants  had their hand on a Budweiser plane, whomever outlasts the rest  wins a Budweiser trip to the Superbowl.

Then they had the Budweiser beauties I guess you can say, they were there to get people to sign up for the flat screen tv contest and encourage people to use the football simulator.  The heat pylons where a nice touch as well, but no samples what gives! Overall  it was pretty interactive and eye catching  one day promotion . 

Have any  Questions/Comments? Contact me at kevin.richard@ryerson.ca or send me a twitter message.