This post was a bit of an interesting challenge. If you frequent my blog you know that I tend to be a bit long winded when creating posts. Its something I’m used to and enjoy. Well in providing social media analysis, writing long essays does not flow very well. One of my manager’s came up with the challenge of writing a post about writing social media analysis in exactly 100 words in a good exercise to test myself. Well you’ll find below that the challenge has been completed:
What Makes Great Analysis?
Clear and succinct communications are needed for strong analysis. Start with a brief introduction:
“Requesting user action generated significantly higher engagement”
Place key data up front:
“Asking users to click “like” for support generated an XX% increase against the campaign average”
Provide additional insight:
“ In total, the EPM for the period was XX against the current period average of XX.”
When providing recommendations, link suggested actions to outcomes.
“By directing fans to act on posted content they will be more likely to engage with subject matter”
What makes great analysis? Easily read and actionable information.
When writing this I found that I had to strip out a lot through multiple drafts. While I’m used to writing under a restricted word count writing in 100 words I found to be really tight.
Let me know in the comments what you think of challenge! I’m curious what people feel about its effectiveness and whether this sort of writing is useful in all cases. If you like you can also get in contact with me at@kevrichard or kevin@kevrichard.com
Tags: Analysis, Analytics, Communications, Social Media