A major trend I’m currently seeing in consumer electronics is that we are becoming much more involved with our electronics. We’re touching more, we’re feeling more and we’re also bringing more technology around with us as ‘life tools’ rather than leaving it at home. Here are some examples to show you what I mean:
Mobile Devices: Iphone, Blackberry Storm, Palm Pre ( and many others)
Computers: HP TouchSmart PC, Microsoft Surface, and coming up the Crunch Pad, ‘Rumored’ Applie itablet, and Microsoft Courier. Laptops have gotten a lot smaller, much more tactile and are getting additional screens for added use.
Interactive Gaming: the hold in your hand Nintendo DS, Sony PSP, and the Wii. Upcoming Xbox Natal and PS3’s new motion remote.
Other Products: touch screen GPS and car displays, interactive footwear, Mp3 players with touch screens/internet/ video camera ….(truthfully I have a blank but the list definitely goes on!)
Even more recently I was interested to hear about how some television manufacturers were beginning to make 3d televisions , this is a drastic shift! Television has often been an inactive activity and now you’re getting placed into your shows! Electronics becoming more tactile and interactive is an interesting shift. Perhaps over the years people have felt a lot more passive and immobile with the use of PC’s and low touch devices.
With the improvement of wireless technology’s, smaller devices and a more social internet maybe what we are seeing now are people in general wanting technologies that offer them an experience and further feelings of freedom and attachment. For me thats an important shift to take into account and is something that can be used in terms of business and marketing. Looking at customer experiences ( whether its interactive or passive ) how products are used ( are there ways to let a person know if they are doing this right? How can this product improve their life experience?) and what materials go into these products ( will material X feel better than material Y).
This may all seem very rambly…. or it may put things in perfect sense. I don’t know. Its just been something thats been on my mind for while, driving ideas and thoughts. Am I headed in the wrong direction with this or do I have a sense of sanity in these thoughts ? Let me know what you think.
