Posts Tagged: Microsoft


3
Oct 10

Will The Kinect Connect With Gamers?

The latest  trend in console gaming as of late has been the use of motion technology. Started by Nintendo with the Wiimote , competitors Microsoft and Sony are set to launch their own iterations this fall  of how they plan to allow gamers to interact with games in the months and years to come.

For the past year+ I’ve been following Microsoft’s product entry originally called Project Natal and now called the Kinect. Starting with the presentation  of the Milo project  during E3 2009 I definitely got chills and came to  think that this technology had some major potential ( See  the video below to see what I mean!)

1 year passed from the release of the project Milo video and I didn’t really hear much further about the Kinect until this summer from E3.  The thing was that  there was no mention of Milo, instead there were  announcements of games such as Kinect Adventures and and Kinect Joy Ride. Essentially games aimed towards the casual market  that looked like they were taken from the Wii. After being shown such a great tech demo this was hardly anything ground breaking. Another aspect which shaked my confidence a bit  in the machine  was the discussion from reporter previews making mention of significant play lag when using the Kinect . Would the Kinect not meet its full potential and just turn into a Wii wannabe device?

Recently I checked out the Toronto Kinect preview put  on by  Xbox Canada. Getting to try the system hands on (or hands off really) would finally help me to determine if this was a peripheral that would withstand the lifespan of the Xbox 360 or be eventually discontinued (much like the Xbox HD disc drive).

What are my thoughts on the Kinect now having played it? There is some serious tech behind this machine but its still early days. Getting to try most of the game demos on display I had to say except for Kinect Joy Ride the control of the games were very tight and the game play was fun. I wasn’t experiencing any sort of lag and my in game character was mimicking my every move flawlessly. Being shown a device tool (shown in the picture below) you could see that the Kinect was essentially a motion capture machine and more. When showed another Kinect tool I was amazed to see the level of detail in the image it was displaying back to me. In a pixelated view of myself even smaller details like the writing on my sweater were being displayed.

More than just motion capture!

My concerns for the system? That it will be nothing more than a tool to attract casual gamers pushing out games that contain just short mini contests and family trivia. While it has been confirmed that Fable 3 will have some sort of conectivity and at the Kinnect preview I was assured that they had more in depth games in the works, Microsoft needs to get a few blockbuster quality games on the Kinect for it to be accepted by their primary audience who play games like Halo, God of War and Madden NFL. If they can get games out  with similar game play to the commercial below I’d be completely sold!

While to a smaller extent, I was also concerned by the demands of the Kinect in terms of how much space and energy it required to play this game. In one demo, I found to be successful in the game I needed to be moving in a floor area that if played in my apartment  would place significant demands on my  living room space.

The games  also if played for long periods are definitely a workout ! They aren’t ones you can simply sit down for, they take your whole body and movement into it. As gaming is often something people  play to to sit back and unwind,  being required to be on their feet and active may be a bit of a put off.

Overall I’m converted back into thinking that the Kinect will be a killer app for the Xbox 360. I hope that Microsoft is able to put the marketing push into this device and persuade gamers to purchase it as I know I will!


2
Feb 09

Microsoft, Keep Doing Things Like This!!

            I heard about this project from on the FIR podcast #418 and once I started reading about it I started salivating at the Marketing/Tech oportunities! Called the Microsoft Tag , essentially  it is a barcode maker but a cool one at that. With the increased usage of Smart phones more and more people  are starting to have 2 things with them at all times, a digital camera and an internet browser. With that in mind through the use of these multi coloured barcodes people can upload them to their phone using their digital camera and it is then translated into specific webcontent through the Microsoft plug in.

             If you go to the site  Microsoft gives a few potential uses for this product such as downloading a bus schedule, being forwarded to a movie trailer from a movie poster or getting more information from a real estate sign. I’m sure if shown the benefits of this product this can be used in so many other applications such as directing people to product descriptions at retail stores, linking interactive campaigns and paper advertising ( such as magazine, and street signage)  even something as simple as a museum tour could be done with this technology.

           Overall the biggest function for something like this is that it may be able to give a new form of interaction between consumer and company in a person’s everyday life.  And unlike any obtrusive ad campaign out there this is something that the person opts into  meaning that firms don’t waste their time with people that aren’t interested in the  comodities they provide.  

            Kudo’s to Microsoft for coming out with this, I’m normally not a huge fan of the company (damn you Vista!)  but when they let themselves be a bit more relaxed and creative they can come out with good stuff ( such as the Xbox 360, and the Zune)  now if only they would actually release something like this

 

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