One of the quickest but most intense emotions we can feel, it catches hold of us and puts us completely off guard.
Doing something completely out of the ordinary is something we all know will get a reaction from people. So its interesting that companies and organizations don’t try to SURPRISE us more often, especially in a market place where the fight for mind share is becoming more and more intense.
I just finished reading POW! Right Between The Eyes! by Andy Nulman a book I had registered to recieve for free a few months back (and it was well worth the effort!). Having the time now to sit down and read the book I have to say I’m surprised I don’t think about the power of surprise more often but also notice that “DUH!” its so obvious some of the companies I’ve always been a fan of use surprise and IT WORKS!
As for the book itself, its not a stuffy business book presenting you with a lot of institutionalized information but its also not completely dumbed down. Andy Nulman builds a strong business case for the use of surprise tactics in organizations drawing from his own personal experience in the many companies he’s worked with( Just for Laughs, Airborne Entertainment etc) but also drawing from real world examples from something as small as exceptional service delivery to full marketing campaigns. Best of all he doesn’t leave it at that, he leaves the reader with thought processes and differerent tactics ( very tempted to try time bombing) that anyone with a bit of creativity can put into practice.
Overall very enjoyable book, worth every penny I spent ( ie: $0! Go and get the book anyways!) . After spending the last 3 months with my nose in very theoretical and cut and dry textbooks it was a great mental break that actually got my mind going and has me seeking out ideas. Thanks Mr.Nulman for sending me out a copy of your book , expect me to contact you sometime in the near future 
Have any Questions/Comments? Contact me at kevin.richard@ryerson.ca or send me a twitter message.