Posts Tagged: product marketing


19
Dec 09

Is Your Product Noteworthy?

Ok. So I’m taking this opportunity to write a blog post because I’m really impressed by a company I came across and it really started the gears going in my head ( surprising I know!). Anyways on to the company! I stumbled upon  IAmAStuffedAnimal.com casually through  Reddit and its such a cool product!  The premise is you send 1 or multiple pictures of yourself , your hobbies/interests and a few other personal details and they make a really cool stuffed animal of you!

Mike Bisogno and his Buddy C/O Iamastuffanimal.com

You now can never have to sleep or do anything else alone. You can do it with yourself!  ;) You could sort of say that its been done before with cheezy sites where you can send in a picture and you get a Barbie or porcelain doll that generically resembles yourself but I think this is much more cooler! These guys take into account your personality , facial features and even let you choose how your mini-me is dressed and recreate you (or your alter ego ) in this funny cartoon form. To make sure I’m not the only person who thought this was a cool product I checked out their Facebook Fan Page it seems I’m not alone! They have a decent sized community going.

So beyond me being a big geek about this product  why am I mentioning it? Why do I feel that a toy is worth a blog post outside of being cool? Well its a product that can be so easily talked about and I think thats such a great attribute for a startup or any other sort of company to keep in mind. So often companies just present a product without thought about how it can be more interesting and have more value than its obvious qualities. What Iamastuffedanimal.com does is takes a basic product of a toy and makes it a piece for discussion.  So in keeping this blog short and unrambly , products are much more interesting and easy to sell when they can be talked about. ( Or in true Reddit fashion TL;DR People talk about cool products. Find a way to make your product cool!)

Do you have feedback? Feel free to reach me at @kevrichard or kevin@kevrichard.com