For the past few years I’ve been following the web series The Guild and went through the joy and pain of the sporadic rate the content has been posted. The web series follows the experiences of lead character Codex and her experiences with her World of War Craft guild, The Knights of Good. In its 4th season this series gives you a look at the collision the guild experiences between in game interactions and real life . A mixture of video game culture and awkward humor, what can I say its a guilty pleasure! (Check out Episode 1 here)
Looking at the concept of the democratization of content web series are a growing divergence from normal media (television,movies) we are used to. As online video is allowed to get larger this will further provide the general public with more choice. Essentially watch out big media companies you have competition! Looking at the success of The Guild (boasting more than 50 million views) this competition has the potential to get big!
I think everyone at some point in their life gets the dream that becoming an actor or working in film would be great. Hollywood I’m sure is full of aspiring actors and sadly has been a place for many crushed dreams.With Web content, essentially anyone with a camera and an idea can do it! Which on one side makes things less glamourous but on the other opens up the film industry to essentially anyone who has talent. For myself I don’t know if I have the skill for being in front of a camera (some say I have a face for radio!) but I think being involved in the process of content creation be it conceptualizing it, being part of the writing and even doing the filming would be something interesting to be involved in.
What about the Money?
So how does web episode content bring in money for its developers? Much like with regular television web content is supported primarily with advertisements but some also make money off of merchandise . The system varies on the video hosting site but with Youtube suitable content that gains enough views is eligible for a portion of advertising revenue that the site gains through banner advertisements. Essentially its all about the hits and how much of an audience you can pick up.
Avoiding the one man show:
Unless you have a bunch of friends that are as gun-ho as you are about starting up a web show, finding the talent or becoming involved in a semi established group of creators can be difficult. One option in the search for your next web episode crew is a site called Spidvid a social network that brings together content creators to get stuff done! I can across this startup in its early stages late last year and as of right now has a fairly active community(check it out!). Otherwise like any sector of the public interested in one topic or hobby you’ll have to go out and find out where these similar minded people are/hang out and start meeting them and sharing your ideas. Nobody said starting something new was easy!
For myself I hope to keep this in mind as something I want to get involved in (even briefly) to have some fun with and to overall create cool content! With web video growing like it is I think its a great chance for people to be creative and test ideas. So…. if anybody wants to brainstorm a web show let me know!
In ending feel free to reach me at @kevrichard or kevin@kevrichard.com
BONUS CONTENT!! Who said I only enjoyed one web show?! For another good laugh be sure to check out ” The Legend of Niel” (Warning: NSFW…. the comedy in this one is a bit more crude but fans of old school Zelda should get a kick out of it! )